How mobile printing creates value in organisations

At the enterprise level, printing isn’t typically considered a value-adding business area for IT managers to manage. But the proliferation of mobile printing is changing that.

Smart device and mobile phone printing solutions have been on a continual rise since IDC began predicting their growth in 2013. Two years later, the firm's research also found that 75% of users consider the business value of mobile printing to be similar to that of PC printing, with another 15% saying it’s even greater.

Just as cloud computing helped businesses discover new ways to add value by unlocking previously untapped areas of efficiency, mobile printing technology has enhanced the modern workplace and helped organisations do what they do better.

What is mobile printing?

Simply put, mobile printing is the process of printing wirelessly with data sent from a smartphone or other mobile device. There are two main ways to do this:

• by connecting a mobile device and a printer or MFD, most commonly through a printing app or underlying operating print subsystem support like AirPrint for iOS and Mopria for Android
• by sending data from a mobile device to a computer that’s connected to a printer.

There are a few reasons why printing continues to thrive in enterprises. For one, although the Australian government generally accepts both paper and electronic records, hard copies may still be needed for legal and compliance requirements in some cases.

Studies have also shown that reading printed information is better for understanding abstract concepts.

But that’s not all.

Some extended benefits of mobile printing

1. More flexibility and peace of mind

You know that busy, multitasking professionals can save time by using a mobile device to view and respond to emails, business documents or images on the move.

But that efficiency breaks down when someone needs to send a document to a desktop to print from a networked printer.

If your organisation is equipped for mobile printing, employees can print at a moment’s notice. So they don’t need to set aside precious time to print documents earlier, or print anything at all, “just in case”.

Anyone travelling can also wait until a hard copy is definitely needed before printing it.

Having that flexibility means lighter briefcases, more trees saved, and, not to mention, more peace of mind for IT managers who are often called upon at the slightest sign of printer trouble.

2. Improving customer service

Some industries – like legal, real estate, insurance and healthcare – still rely heavily on paper. These industries also tend to have a high number of “mobile” employees – lawyers and realtors, for instance, are constantly on the move to see their clients.

When it comes time to sign a contract, having the ability to print from a mobile device – say, with a portable printer – is a good way to provide seamless customer service.

Some mobile printing apps also allow scanning to popular cloud platforms like Google Drive, OneDrive, Dropbox, or Evernote, so users can upload their documents to their preferred public cloud for access on the go.

Customers who know they can sign on the dotted line immediately might also be more inclined to agree to a sale there and then, given the convenience.

3. Paving the way for more enhanced security

Adopting mobile technology has proved beneficial for many organisations. A report by IT service firm TD Logicalis found that bring-your-own-device (BYOD) models helped reduce as much as 45% in HR-related costs in one business, for example.

But enabling mobility also requires enhancing IT systems, and printers were found to be among the most overlooked devices in IT security.

This has spurred businesses to re-examine IT policies, cybersecurity strategies, and contingency plans to account for printers, mobile devices, and other vulnerabilities. And that, in turn, enhances organisational security across the board.

Mobile printing in action

If your organisation is already using managed print services, enabling smart device and mobile phone printing can only improve everyone’s access to real and measurable efficiency.

Leading teacher Tom Daniel attests to the change since implementing a document management solution at his school.

“One major difference is being able to hold print jobs and having the ability to collect them when time permits. It has reduced wasteful printing and leftover incorrect scraps and increased security so that only approved jobs actually print.

“Overall, simplicity and efficiency have been the biggest outcomes from us reassessing our printing processes and workflows,” he said.

Combining secure, measurable and on-demand mobile and PC printing in a single service environment is the requirement for a large number of organisations today.

Managed Print Services is a flexible and scalable print solution that can meet the changing needs of your organisation in the new era of work. Learn more about our Managed Print Services here.